What matters online, explained plainly.
Step-by-step guides to the tools and habits that bring small businesses customers: Google, reviews, AI answers, email, social and the website itself. Every step is checked against the official documentation, with the date we checked it.
Topics
- Google Business ProfileSet up, verify and keep the profile people see in Google Search and Maps.17 guides
- ReviewsGet more of them, reply well, and handle the bad ones.10 guides
- Google Search ConsoleSee how Google finds your site, and fix what stops it.10 guides
- Google Analytics 4Know who visits, where they come from and what they do.10 guides
- Listings and citationsBing, Apple, Yelp and the rest, with your name, address and phone the same everywhere.10 guides
- AI visibilityHow ChatGPT, Gemini, Perplexity and Google’s AI find and cite a business.12 guides
- Website basicsSpeed, phones, accessibility, security, backups, hosting, domains and DNS.9 guides
- Business email that landsSPF, DKIM and DMARC, and why your mail goes to spam.10 guides
- Forms and lead follow-upForms that work, and replies fast enough to win the job.12 guides
- Schema for ownersThe labels that help search engines and AI read your facts.11 guides
- Social mediaFacebook, Instagram, LinkedIn and the rest: what to post and what to measure.14 guides
- Email campaignsNewsletters and follow-ups people are glad to get, sent the right way.11 guides
- VideoShort, simple video that helps customers, without slowing your site.10 guides
- Privacy and cookiesWhat a small business site should say and do.12 guides
- Free tools roundupThe free tools worth knowing, and what each one is for.9 guides
- Online storesWooCommerce and Shopify for owners: products, orders, payments, shipping and tax.12 guides
- WordPress for ownersEditing, users, updates and plugins, and what not to touch.13 guides
- Events and registrationCalendars, sign-ups and ticketing that work for you and your guests.10 guides
- Cybersecurity basicsPhishing, passwords, two-step login, backups, and what to do after a hack.15 guides
- Microsoft 365 for small businessMoving your email, setting up Outlook, shared mailboxes and Teams basics.12 guides
- Planning a new websiteHiring a designer, the questions to ask, and a launch checklist.10 guides
- Website accessibilityADA and WCAG for owners: what the rules say and what to fix first.9 guides
- AI tools for small businessPractical, honest uses of AI, and what is safe to share.9 guides
Worried about viruses, hacks, scams or old software? Start at Stay safe online, with dated security alerts.
What 7,500+ support requests taught us
Our report on about 7,600 small-business website requests from 2017 to 2026: what breaks, how fast it’s fixed and the six habits that prevent the most problems. With an explorer of every common problem.
Free checklists to print
- Website launch checklistCheck a new website in three passes: the week before, launch day and the week after.PDF, 5 pages
- Before you hire a web designerThe questions to ask any web company, what a good answer sounds like, and the red flags.PDF, 6 pages
- Google Business Profile checklistSet up, verify and keep the free listing customers see on Google Search and Maps.PDF, 6 pages
- Website care checklistWhat to check every week, month, quarter and year so your site stays up, safe, fast and current.PDF, 6 pages
- Email deliverability checklistSPF, DKIM and DMARC set up in the right order, plus the senders people forget.PDF, 6 pages
- What 7,500+ website support requests taught usAbout 7,600 small-business support requests, 2017 to 2026: what people ask for, what breaks, how fast it's fixed and what prevents it.PDF, 5 pages
Next step
- Free website checkPublic checks on your own site, then an action plan of what to fix first.
- Free checklistsPrintable PDF checklists, free, with no sign-up.
- Website careUptime monitoring, tested updates, daily backups and security alerts.
Can’t find your question? Ask E-3 for an answer from our help guides.
Rather we did it for you?
Everything here is something we do for clients every week. Call, or start with a free website check.