Google Business Profile checklist
Set up, verify and keep the free listing customers see on Google Search and Maps.
Claim the listing Google already has, or create one if nothing exists, using an account the business controls. Verify it, then fill in every section: your real name, a specific category, services, hours, contact details and photos. Keep it current with review replies, holiday hours and a monthly look at the numbers.
Free, with no sign-up. Last updated October 31, 2026. Prints on US Letter. Tagged for screen readers, with real text and bookmarks, and every checklist item links to the page on e-3design.com that explains it.
What's inside
- Claim or create, verify, and set up owners and managers safely
- Every section to fill in, from your name and category to hours and photos
- The order to fix a neglected profile, and a weekly, monthly and yearly routine
- The mistakes to look for, and the features Google has changed or retired
The guides behind it
- Google Business Profile: the complete small-business guideA Google Business Profile is the free listing that shows your business on Google Search and Maps.
- Verify your Business Profile, and fix a failed attemptOn your profile, select Get verified and use whichever method Google offers you: phone or text, email, live video call, postcard or a recorded video.
- Get more Google reviews with a link and QR codeOn a computer, open your Business Profile and select Read reviews, then Get more reviews, to copy your review link or save a QR code.
- How do I keep my Google Business Profile working?Spend about 10 minutes a week replying to reviews, checking for changes Google or the public made, and adding a recent photo.
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Rather we did it for you?
Everything in these checklists is something we do for clients every week. Call, or start with a free website check.