Claim your Bing Places listing (import from Google)

The short version

• Bing Places is free and now lives at bing.com/forbusiness. The old bingplaces.com address redirects there.
• Fastest route: Import Google Business Profile. Bing’s dashboard says this gives “instant verification.”
• No Google profile? Choose Claim or add manually with Bing and verify with a PIN.
• A Google-synced listing is edited in Google, not in Bing.
• Your listing shows on Bing search and Bing Maps.

How do I claim my business on Bing?

Microsoft moved Bing Places to a new address on October 3, 2025, and its announcement says existing listings moved over automatically. If you claimed a listing years ago, sign in at the new address before you create anything.

The labels below are the ones on the Bing Places dashboard on October 31, 2026. Microsoft’s help pages load in a way we couldn’t fully read, so if a button differs, follow the screen.

Option 1: Import from Google (best for most)

1. Make sure your Google Business Profile is verified and correct. Bing copies what’s there, mistakes included.
2. Go to bing.com/forbusiness and sign in with an account the business controls.
3. Choose Import Google Business Profile.
4. When asked, sign in to the Google Account that manages your profile.
5. Pick the location or locations to bring in, then confirm.
6. Choose whether to keep Google Business Profile sync on.

For several locations, the dashboard warns that the import “may take a few hours,” and that publishing time varies.

Option 2: Claim or add manually

Use this if you have no Google profile or don’t want Bing linked to it.

1. At bing.com/forbusiness, choose Claim or add manually with Bing, then Add or claim single business.
2. Search for your business name and town.
3. If it’s listed, select it to claim it. If not, add a new listing.
4. Fill in your details exactly as your official version reads.
5. Verify. Depending on the listing, Bing may offer a PIN by email, phone call, text message or postcard. Not every method is offered for every listing.
6. Enter the PIN in the same account you used to claim.

Chains verifying many locations at once need an email address at the company’s own domain. The dashboard says public addresses such as gmail.com and outlook.com aren’t accepted for chain verification.

Why bother with Bing?

Bing has its own map and its own business listings, separate from Google’s. Microsoft says Bing Places listings appear on Bing search and Bing Maps. Its announcement also mentions plans for “deeper integrations with Bing Maps and Copilot,” but that’s a stated plan, not a current feature we could verify. Bing Places is about your business listing; for how your website appears in Bing and Copilot answers, see our guide to Bing Webmaster Tools.

Claiming is free and, with the Google import, takes minutes. Even if few of your customers use Bing, an unclaimed listing can carry an old phone number for years. Owning it means you control what it says.

Should I keep Google sync on?

For most small businesses, sync on is simpler. The dashboard is clear that “You cannot use the dashboard to update a Google synced business,” so if you want something on Bing to differ from Google, turn sync off first.

What are the common mistakes and edge cases?

• Importing a messy Google profile. Fix the Google side first: name, category, hours, phone.
• Claiming with a personal account. Use an account the business owns, and write down which one.
• Creating a second listing because you couldn’t find the first. Search by phone number as well as name.
• Editing in Bing while sync is on, then wondering why nothing changed.
• A service-area business showing a home address. Check the address display setting before you publish.
• An old bingplaces.com bookmark. It redirects, but update your password manager entry to the new address.

What if this didn’t work?

• The PIN never arrived. Check the details Bing has on file. Phone and postcard PINs go to the number and address on the listing, so an old detail means a lost PIN. Try another method if one is offered.
• Someone else already claimed it. Use Bing’s support form and explain that you own the business. Keep proof such as a utility bill or business license ready, but don’t send it until they ask.
• The import shows the wrong location. Check you signed in to the right Google Account. Agencies often have access to several businesses.
• Your listing isn’t showing yet. Microsoft doesn’t publish a fixed time. Search for it again in a week or two.
• There are two Bing listings. See fixing wrong listings and duplicates.

How much does it cost, and how long does it take?

Microsoft calls Bing Places for Business “a free online platform.” An import takes a few minutes for one location; Microsoft says multiple locations can take hours. A manual claim takes longer if you wait for a postcard PIN.

How does E-3 handle this?

Our SEO and AI search service looks after your Google profile, which is the source a Bing import copies from, so the two start out matching. Ask us before setting up Bing if you’d like a hand, and we’ll tell you plainly what we can do. Any change is approved by you before it goes live.

Related questions

• Get on Apple Maps with Apple Business
• How do I audit where my business is listed?
• What do I do about wrong or duplicate listings?
• Claim or create your Google Business Profile
• Back to the complete listings guide

Sources

1. Introducing the New Bing Places for Business (Microsoft Bing Blogs, October 3, 2025)
2. Bing Places for Business (Microsoft)
3. Manage your listings (Bing Places for Business Help)
4. Contact support (Bing Places for Business)