Claim and verify your Nextdoor business page

The short version

• Nextdoor may already have a page for your business. Search for it first.
• Claim it with the link near the top of the page, or create one with Add business page.
• Decide whether to link it to your personal neighbor account. Keep them separate if anyone else will help run the page.
• Verify the page with a current business document so you can make business posts.
• Reply to recommendations and questions; that’s where Nextdoor pays off.

Why does Nextdoor matter for local businesses?

Nextdoor is a neighborhood network. People ask, “Who do you recommend for a roofer?” and their neighbors answer. Nextdoor’s help center says it “creates business pages automatically for local businesses” and that neighbors may already be mentioning you. Claiming your page lets you reply, keep your details right and see the recommendations.

It’s most useful for home services, trades, and shops and restaurants that serve a few nearby neighborhoods.

How do I claim or create my page?

These steps come from Nextdoor’s claim-or-create article.

Which account to use

If you have a personal Nextdoor account, you can connect the business page to it and switch between them. Nextdoor advises against that if employees will use the business login too. In that case, claim or create the page while logged out, which sets up a separate business account. Before anyone shares that login, ask Nextdoor whether your page can give staff their own access instead. If a shared login is the only option, keep it in a password manager the business controls, never send it by email or text, and change it when someone leaves.

Claim an existing page (logged in)

1. Search Nextdoor for your business.
2. If a page exists, use the claim link near the top of the page.
3. If there’s no claim option, the page may already be claimed. See “What if this didn’t work?” below.

Create a page (logged in)

1. Select your profile icon.
2. Select Add business page.
3. Enter your business details. Nextdoor checks for matches. If an unclaimed page matches, you can claim it; otherwise Nextdoor creates a new page.

Claim or create while logged out

Start from Nextdoor’s claim-or-create page, linked in the help article. You’ll be asked to create a new account; to use an existing one, scroll down and select Log in. Enter your business details, and Nextdoor checks for a match the same way.

Expected result: you can edit the page’s details, such as phone, website and hours.

How do I verify my page?

Nextdoor’s verification article says it requires verification for businesses. Verified pages show a Verified checkmark and can create business posts, which appear on your page and in the feed of neighbors near your address. Without verification, Nextdoor says messaging customers and buying ads may be limited, depending on your region.

On the web:

1. Log in to your business account, and switch to the right page if you have more than one.
2. Click Settings in the bottom-left corner.
3. Click Verify at the top of the page.
4. Fill in the required fields and upload your document. Nextdoor asks you to finish in one session.

Which documents work

Nextdoor accepts, among others: a government-issued business license or permit; a business tax registration certificate; an EIN confirmation letter or official tax notice from the IRS (US only); articles of organization (US only); or a business credit report. If you trade under a different name, add a fictitious business name statement (US only).

Documents must be current, complete and readable, in PDF, JPEG or PNG. Nextdoor says you can redact personal details that aren’t relevant, such as a Social Security number or bank account number.

Tips Nextdoor gives for getting approved

• The business name on the document must match your page name exactly, including punctuation. Edit the page name if needed.
• Your personal name on the business profile should match the name on the document.
• Your page’s address and contact details should match the document. If you work from home, you can hide the address by unchecking Display address on page.
• Tell Nextdoor about any duplicate pages so they can merge them during verification.

What should I post on Nextdoor?

Neighbors respond to local, helpful posts: a seasonal reminder (“time to clean gutters before the leaves fall”), a finished job in the area (with the customer’s permission and no house numbers), or an event. Avoid hard selling. Reply to recommendations with a thank-you. See what to post and how often.

What are the common mistakes and edge cases?

• Never claiming the page. Neighbors can recommend you, or complain, without you seeing it.
• Name mismatch. “Smith Plumbing” on the page and “Smith Plumbing & Heating LLC” on the license will hold up verification.
• Posting a customer’s address. Keep job photos free of house numbers, car plates and faces without permission.
• Different details from Google. Keep phone, website and hours the same as your Google Business Profile.

What if this didn’t work?

• The page is already claimed. Nextdoor’s help center has an article for this, with a support form that asks for the page link, business details and documents. Someone who used to work for you may have claimed it.
• Verification was rejected. Check the document list and tips above, and resubmit. Nextdoor says a rejection can also mean the business isn’t eligible right now.
• You run casual services without documents, like dog walking. Nextdoor’s verification article links to other ways to promote those services.

How much does it cost, and how long does it take?

Claiming, creating and verifying a business page are free. Ads are paid. Claiming takes a few minutes; verification depends on having the right document ready.

How does E-3 handle this?

We check that your Nextdoor page shows the same name, phone, website and hours as your Google profile and website, as part of our SEO and AI search service.

Related questions

• Which social networks should my business be on?
• How do I connect social profiles to my website and Google?
• Why does NAP consistency matter?
• Back to the complete social media guide

Sources

1. Claim or create your business page (Nextdoor Help Center)
2. About verified business pages, for businesses (Nextdoor Help Center)
3. Unable to claim business page: already claimed or ownership transfer (Nextdoor Help Center)