Create a LinkedIn Page for your company
On a computer, click For Business on LinkedIn, then Create a Company Page, choose Company, fill in your details and confirm you can act for the business. You become the super admin. Add a second super admin, give helpers content admin or analyst roles, and post about your work, your team and openings.
The short version
- A LinkedIn Page is your company’s presence on LinkedIn, separate from your own profile.
- Create it on a computer: For Business, then Create a Company Page, then Company.
- You become super admin. Add a second super admin right away.
- Best for firms that sell to other businesses, professional services, and hiring.
- Post about your work, your people and your openings, and ask your team to share.
How do I create a LinkedIn Page?
You need a LinkedIn account first. These steps come from LinkedIn’s create a Page article.
On a computer
- Click the For Business icon at the top right of your LinkedIn homepage.
- Scroll down and click Create a Company Page.
- Choose Company as the Page type.
- Enter your Page identity, company details and profile details. That includes your name, the public LinkedIn address for the Page, your website, industry, company size and type.
- Check the box confirming you have the right to act for the company.
- Click Create page.
- Click Start building your page! to add a logo, cover image and description.
On an iPhone
LinkedIn says you can create a Page in the iOS app, but not on Android. Open any LinkedIn Page, tap the More icon, select Create a LinkedIn Page, choose Company, fill in the details, check the verification box and tap Create.
Expected result: the Page is live, and LinkedIn makes you its super admin.
Fill it in properly
- Logo and cover image. Your real logo, and a photo of your team or your work.
- About. A plain description of what you do, who for, and where.
- Website. Link to your site, and add a link to the Page from your site too.
- Location. Add your business address so people see you’re local.
Who should have which admin role?
LinkedIn’s admin roles article lists three Page admin roles:
| Role | What it can do | Give it to |
|---|---|---|
| Super admin | Everything, including adding and removing admins, editing the Page and deactivating it | The owner and one trusted backup |
| Content admin | Create and manage posts, boost posts and create events | Whoever posts for you |
| Analyst | See analytics only | Anyone who just needs the numbers |
LinkedIn also has paid media roles, such as Sponsored Content poster, for people who run ads in Campaign Manager. To become an admin, someone must request access or be added by an existing admin.
What should I post on LinkedIn?
LinkedIn readers are at work. Posts that do well there are useful to someone doing their job:
- A finished project, and the problem it solved for the client (with their permission).
- A short lesson from your trade: a mistake you see often and how to avoid it.
- New hires, anniversaries and team news.
- Job openings.
- Your view on a local or industry change that affects your customers.
Ask your team to share company posts from their own profiles, if they’re comfortable, so their contacts see them too. The pace rules are the same as anywhere: see what to post and how often.
Why have a LinkedIn Page?
If you sell to other businesses, buyers often check a supplier’s LinkedIn before a meeting. A complete Page with recent posts shows you’re established. It’s also where many people look when they’re thinking about working for you. And employees can list your company on their profiles, linked to the Page, which shows the size and depth of your team.
How do I see what’s working?
LinkedIn’s analytics overview lists analytics for content, followers, visitors, search appearances and competitors, among others. They’re in the Analytics section of your Page’s admin view, and LinkedIn says every Page admin role can see them. Look at which posts led to profile visits and website clicks, not only reactions. For links to your site, add UTM tags; see our measuring guide.
What are the common mistakes and edge cases?
- One super admin who leaves. Add a second super admin on day one.
- Duplicate Pages. Former staff sometimes create a Page by typing the company name on their profile. Search LinkedIn for your name before you create a new one.
- Using a personal profile as the company. Profiles are for individual people. A profile named after the business can’t have admins, analytics or a backup owner.
- Never posting. An empty Page is worse than a quiet but complete one. Post at least when there’s news.
What if this didn’t work?
- You see an error on Create page. LinkedIn’s article offers troubleshooting tips for creation errors; check that the public address isn’t already taken.
- You can’t edit an existing Page. You aren’t an admin. Request admin access from the Page, or ask a current super admin.
- There’s no Create option in the Android app. Use a computer or an iPhone.
How much does it cost, and how long does it take?
A LinkedIn Page is free. Setting it up takes about an hour. Sponsored posts and ads are paid.
How does E-3 handle this?
We link your LinkedIn Page from your website and check that the name, website and location match your other profiles, as part of our SEO and AI search service.
Related questions
Next step
- Next: TikTok for a small business: account types and setupThe next guide in Social media.
- Free website checkPublic checks on your own site, then an action plan of what to fix first.
Still stuck? Ask E-3 for an answer from our help guides.
Rather we handled social media for you?
It’s part of what we do every week for small businesses, as part of seo and ai search. Start with a free check of your site and profile, or call and ask.