RADIX: a dance convention site with a sharp edge

RADIX is a dance convention and competition from DanceOne. Each season it tours US cities, with stops this season including San Jose, Boston, Chicago, Houston, Atlanta and Baltimore, and it runs its own nationals.

What the site has to do

RADIX has a distinct look: dark, red and loud, with a street-style edge. The site has to carry that personality while still being a practical tool. Studios use it to plan a season: which cities, which weekends, which hotels, and when registration opens. Some cities sell out, so the site needs to show what’s still available at a glance.

What’s on the site

• A dark, full-screen homepage hero with the RADIX wordmark over a stage photo.
• A banner above the menu that points to registration while spots remain.
• A countdown to the next event, then the full season list. Each city shows the venue and dates, flags new cities, new venues and sold-out competitions, and links to city info, hotel booking, the workshop schedule and the competition schedule.
• Tour information pages for workshops, competition, scholarships, teachers and the RADIX K.O.R. performer program.
• Nationals and results, artists, summer events, a webcast, media, contact and a shop.
• A Register button in the header on every page.

Underneath the look, RADIX uses the same layout and menu structure as the other DanceOne convention sites, such as Jump and 24 Seven. That makes life easier for studios that attend more than one tour, and it makes the sites easier to maintain together.

What E-3 did

E-3 designed and built the site. E-3 hosts RADIX on managed WordPress hosting and looks after it under DanceOne’s maintenance plan with us. Our monitoring checks the site for available updates and known plugin vulnerabilities.

The site runs on WordPress with the Genesis framework and the Dynamik child theme, with pages built in Beaver Builder and forms in Gravity Forms. Because several DanceOne sites share this setup, an update can be tested once against the shared pattern and then checked on each site, instead of starting from scratch every time.