Landscape Lighting Resources: night photography that sells

Landscape Lighting Resources designs and installs custom low-voltage LED lighting systems for homes and properties in the Charlotte, North Carolina area. The company says it has been doing this work since 2012, and it also services, repairs and upgrades the systems it installs.

What the site has to do

Outdoor lighting is a visual purchase that happens after dark, which is exactly when most people aren’t browsing contractor websites. The site has to show what a well-lit home looks like, explain the options in plain terms, and make it easy to book a consultation. It also has to be found by people searching in the towns around Charlotte, not just in the city itself.

What’s on the site

• A dusk photo of a lit home and garden, with the headline “Landscape Lighting Design & Installation in Charlotte, NC.”
• A slim header bar with the service area, a click-to-call phone number and a “Book a Free Consultation” button.
• A services menu covering garden lighting, front-of-home, hardscape, step and path, decks and patios, café lights, water features, commercial, HOA and neighborhood, and dock lighting, plus service and maintenance.
• Service-area pages for towns such as Belmont, Concord, Cornelius, Davidson, Mooresville and Salisbury, with a link to see all areas.
• A section on how the company approaches design, installation and long-term service.
• A gallery, a blog, an about page and a contact page.

The type is a refined serif on cream and dark backgrounds, with gold buttons. It looks like the kind of craftsmanship the company is selling.

What E-3 did

E-3 designed and built the site. E-3 hosts Landscape Lighting Resources on managed WordPress hosting. Our monitoring checks the site for available updates and known plugin vulnerabilities, so we can catch issues early, ideally before homeowners looking for a consultation notice anything.

The site runs on WordPress with the lightweight GeneratePress theme. With this many service and area pages, a lean theme helps keep the site simple to maintain.