24 Seven: a touring convention site that sells out cities

24 Seven Dance Convention is a dance workshop and competition that, in its own words, tours to more than 25 cities in the United States each season. The logo on the homepage says it plainly: 24 Seven by DanceOne. This season’s stops run from Knoxville and San Antonio through Reno, Boston, Long Beach and Detroit.

What the site has to do

With that many cities, the tour list is the heart of the site. Studio owners need to see every stop, which ones are new, which venues have changed, and which ones are already full. Parents and dancers need the weekend schedule for their city. All of it changes during the season, so it has to be easy to keep current.

What’s on the site

• A bright, stage-lit homepage hero that shows the energy of the event.
• A registration banner above the menu while spots remain.
• The season’s tour stops, each with the venue and dates and links to city info, hotel booking, the workshop schedule and the competition schedule.
• Clear flags on each stop: new city, new venue, sold out, or competition sold out.
• Tour information for workshops, competition, scholarships and teachers.
• Artists, summer events, a webcast, media, contact and a shop.
• Past seasons in the menu, and a Register button in the header on every page.

What E-3 did

E-3 designed and built the site. E-3 hosts 24 Seven on managed WordPress hosting and looks after it under DanceOne’s maintenance plan with us. Our monitoring checks the site for available updates and known plugin vulnerabilities.

24 Seven shares its build with the other DanceOne convention sites, including Jump and RADIX: WordPress, the Genesis framework with the Dynamik child theme, Beaver Builder pages and Gravity Forms. Each tour keeps its own colors, photography and voice, while the structure underneath stays consistent. For the people running several tours at once, that consistency means fewer surprises. For us, it means updates can be tested against one known pattern and then checked site by site.