Leads and follow-up
Articles about leads and follow-up, for owners who want the whole picture.
- How do I stop losing jobs to missed calls?Measure how many calls you miss, make your number right and tappable everywhere, and send an automatic text-back when you can't answer. Put every call, text and form in one leads list with one person responsible, reply within the hour during business hours, and follow up a few times over a week before you stop.8 min
- How should a small business handle online reviews?Ask every customer the same way, right after the job, with a one-tap link and nothing offered in return. Reply to every review briefly and personally. Answer bad ones calmly: thank them, own what's fair and take it offline. Never buy, fake or gate reviews; the FTC's rule and Google's policies forbid it.8 min
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