Marta Rey Skin Care: a clinical, calm site for an expert

Marta Rey European & Clinical Skin Care is a by-appointment skin care practice in Kettering, Ohio, serving Dayton, Kettering and nearby communities. Marta Rey is a master aesthetician who holds the CIDESCO International Diploma, and her site notes more than 40 years in European skin care.

What the site has to do

Skin care clients are choosing a person as much as a treatment. They want to know the practitioner’s training and approach, understand what each treatment is for, and feel confident before they book. The site has to communicate expertise quietly, with a clinical, clean look rather than spa clichés.

What’s on the site

• A light, airy homepage hero with the line “Experience precision skin care, from a master with a passion for perfection.”
• An introduction to Marta’s background and approach, with a link to her full “Meet Marta” page.
• Four treatment families, each with a short description and its own page: essential medi-facials, advanced skin rejuvenation, refined skin resurfacing and cosmetic procedure care.
• A products page.
• Client testimonials.
• A footer with the suite address, the phone number and a clear “By appointment only” note.

The palette is white and soft blue, with plenty of space around each section. On a phone, the menu collapses and the introduction follows straight after the logo, so a new visitor learns who Marta is before anything else. Treatment names and short descriptions are written for clients rather than for other professionals, which helps someone new to clinical skin care understand what they’re booking.

What E-3 did

E-3 designed and built the site. E-3 hosts the Marta Rey site on managed WordPress hosting. Our monitoring checks the site for available updates and known plugin vulnerabilities, so we can catch issues early, ideally before clients looking to book notice anything.

The site runs on WordPress with the Genesis framework and the Dynamik child theme, with pages built in Beaver Builder.